Creative Direction

My creative direction work shapes how brands look, feel, and move — across mediums.

Typically, my process begins with understanding a client’s needs and concerns. I then deep dive into research to understand the brand’s ecosystem and how our creative fits into a broader context. With all of this in mind, I present solutions that align with their goals, while also nudging them into new creative territory.

Finally, I tap into an ever-growing list of collaborators who can bring the vision to life. Having been on the other side as a hired creative, I have so much respect for freelancers and always try to empower and protect them, while providing guardrails to ensure success on all sides.