Creative Direction

My creative direction work spans brand identity and language, film and photography, social content, and more.

Typically, my process begins with understanding a client’s needs and concerns. I then dive into research — through follow-up talks and on my own — to understand the brand’s ecosystem and how our creative fits into a broader context. With all of this in mind, I present a solution that aligns with a client’s goals, while also nudging them into new creative territory.

Finally, I tap into a growing list of collaborators who can bring the vision to life. Having been on the other side as a hired creative, I have so much respect for freelancers and always try to empower and protect them, while providing
guardrails to ensure success on all sides.