LA Dodgers
Brand identity, activations, social content, and always-on creative.

Dodgers 365 is the enterprise division of the Los Angeles Dodgers — the team's home for non-baseball business. From music festivals to private tours, D365 brings fans and Angelenos inside one of the city's great cultural landmarks.

At Robin, we provided always-on creative support for Dodgers 365, and in the summer of 2023, we were tasked with producing and capturing a launch event, designed to re-introduce the venue to LA's event planning community as a premier destination for corporate gatherings. We assembled a team of videographers and photographers to document the night: the crowd, the energy, and a quiet Dodger Stadium bathed in golden-hour light, allowing the space's natural and architectural beauty to shine. These images went on to be used throughout the organization’s website, brochure, and monthly newsletters.

In addition to always-on creative, we worked closely with Dodgers 365 on community building. And when they were looking for innovative ways to drive sales and further the storytelling around the Stadium, they asked if we had any ideas. As creative director, I worked with the head of marketing to pitch new Instagram and LinkedIn accounts that personified the Stadium and spoke to followers in a way that felt tongue-in-cheek, accessible, and fun. In turn, potential partners would be inspired to engage, and when it mattered — consider bringing their event to Dodger Stadium.

Our strategy covered a unique editorial voice, visual style, and bi-weekly posting cadence that spanned Dodgers History, Games & Trivia, Current Events, and more. Since launching in December 2023, the @DodgerStadium account has amassed 75K+ followers and is a favorite among fans.