In 2016, before polarized views ruled the day, MTV wanted to motivate the next generation of voters to consider the issues they cared most deeply about. I led the creative team in making an anthem film, using countless stock images that represented the issues and a cacophony of voices of my fellow MTV staffers, all edited together with delicacy by the great Charlie Johnston. The campaign lived on through talent testimonials - celebrities talking about the issues that mattered to them - and animated infographics about said issues. Politico wrote about the campaign, positioning “Elect This” as a spiritual successor to “Choose or Lose.”
Creative Director: Andrei Chahine
Writer/Director: Dan Buyanovsky
Producer: Jessica Borovay
Audio Mixer: Dave Hnatiuk
Edit: Charlie Johnston