Complex x Square
Visual tone poem honoring the staff who bring a food festival to life.

Square was the official payment platform at the 2025 Family Style Fest, and wanted to create something that felt true to the community they’ve long supported and empowered.

At Complex, we pitched them a visual tone poem / love letter to the people behind the scenes who make an event like Family Style come to life. Chefs, line cooks, production support, cashiers. The early risers and unsung heroes.