Square was the official payment platform at the 2025 Family Style Fest, and wanted to create something that felt true to the community they’ve long supported and empowered.
At Complex, we pitched them a visual tone poem / love letter to the people behind the scenes who make an event like Family Style come to life. Chefs, line cooks, production support, cashiers. The early risers and unsung heroes.
Creative Director: Dan Buyanovsky
Director / Editor: Red Gaskell
Producer: Kurry Williams
Production Manager: Michael Jaramillo
Camera Operators: Green Gaskell, Tim Toda, Spencer Mann
PAs: Masih Ahmadzadeh, Cynthia Nuñez Jinez, Trenton Keys, Hana Liu
Assist Edit: Albert Dubin
Designer: Cindy Ho
Color: Jesse Schroeder
Sound: Matthew Wang