To build hype for their collaboration with Dos Equis, we created a stylized lookbook sarring Fuerza Regida, showcasing the exclusive merch alongside their iconic track "Marlboro Rojo."
The video reached 1.1 million views on Instagram within 24 hours.
Creative Directors: Kevin Luyster, Dan Buyanovsky
Director: @_eliaslpz
Production Company: @aguitainc
Executive Producer: @v_rawrr @yamelthompsonanderson
Executive Coordinator: @jessicavolpato
Head of Production: @ellen.romero
Producer: @evanhourany @bobbyastro
1st AD: @soytevan
DoP: @scott_siracusano
Production Design: @cyrusyalda @margdavids
1st AC: @theosturz Gaffers:@natethomson1, @thomassigurdsson
Edit: Olaf Woldan @olafwoldan
Color: Cameron Marygold @cameronmarygold @fairchild.color
Sound Design: Marco Peña @marcop17
VFX: David Ochoa @davfx_
Key Grip: @adamshambour
BBs: Nick Shulte, Christopher Velez
MUA: Franchezka Rojas
Sound Mixer: @pablomena
VTR: @reecemoffett
PAs: @petersmundo @wearyourkhakis @modernmenso @zackpatrick
Stand-in: Liborio Moreno @kay_figg
Casting: Mariscos Marias @mariscosmarias
Merch by @prohibited.amor