@DodgerStadium
Social strategy, creative, and always-on content.

In addition to providing always-on creative for the Dodgers 365 brand, we worked closely on community building. And when they were looking for innovative ways to drive sales and further the storytelling around the Stadium, they asked if we had any ideas.

As creative director, I worked with the head of marketing to pitch new Instagram and LinkedIn accounts that personified the Stadium and spoke to followers in a way that felt tongue-in-cheek, accessible, and fun. In turn, potential partners would be inspired to engage, and when it mattered — consider bringing their event to Dodger Stadium.

Our strategy covered a unique editorial voice, visual style, and bi-weekly posting cadence that spanned Dodgers History, Games & Trivia, Current Events, and more. Since launching in December 2023, the @DodgerStadium account has amassed 75K+ followers and is a favorite among fans.