At the heart of The Body Shop’s 2021 relaunch in the Japanese market was one message:
Rise Up With Self Love.
A radical phrase of empowerment, this tagline represented how the brand’s ambassadors, Mila Hasegawa and Kemio, loudly and unapologetically live their lives. To bring the message to life, I teamed with The Body Shop’s agency — AKQA Tokyo — to capture candid films that explored and amplified the personalities of each talent.
We shot Mila’s story on a sun-drenched day in Setagaya, with a pitstop at a local laundromat. The videos and photos were then rolled out on digital/social and at The Body Shop locations throughout Tokyo.
Director: Dan Buyanovsky
DP: Mikul Eriksson
ACs: Yuka Mashiro + Anthony Rilocapro
Set Design: Jeanette Moncada
Gaffer: Arata Ijichi
Producer: Yuumi Aoyama
Production: Nakama Film
EPs: Kenji Sato + Simon Amar
Agency: AKQA
