Longines is known for classic elegance… but with their new Spirit line, they are exploring what it means to be an original: a pioneer. So they partnered with GQ Japan to create a style film with one of Japan’s unique heartthrobs, Tori Matsuzaka.
I was asked to direct a hero film for the campaign with a behind-the-scenes feel, captured while he also took photos with the great fashion photographer Maciej Kucia. With limited time but a versatile crew, we were able to create something personal and energetic for Longines Spirit, while maintaining the brand’s commitment to premium imagery.
Director: Dan Buyanovsky
DP: Seiya Uehara
Edit/Color/Mix: Andy Nagashima
Stills: Maciej Kucia
